Building your App Business: Stores, Visibility, and Discovery
Posted by BeyondSoftConsulting on May 26, 2010
From SVCWireless
The mobile revolution is here and now. With iPhone 4.0 and iPad, Apple Inc, the one time moribund and diminutive competitor to the Wintel alliance, owes the phenomenal success to its ubiquitous AppStore that hosts close to a quarter million mobile apps with billions of download to date. With the iPad/GPad, Google/Apple TV, Chrome OS, mobile apps are also expanding into new territories, which app developers had never experienced before.
With the deluge of mobile apps at ever increasing app stores from handset manufacturers and carriers in addition to Apple AppStore and Google Android Market, app developers and publishers now face a new set of challenges: how to ensure their apps are published at the best channels/stores, with the optimal visibility that can be hoped for? And how can smartphone users discover the right apps that suit their needs?
To explore the answers to these questions, SVCWireless Mobile Application SIG is pleased to present you the upcoming event on May 27th, 2010:
Mobile App in Business: Stores, Visibility and Discovery
A panel of mobile industry leaders and veterans will share with you:
- Different App Stores
- Marketing channels to ensure app visibility
- App Discovery/Analytics Tools
- Alternative devices (TV, Tablet, PCs).
This is an informative and stimulating event regardless whether you are a developer/publisher serious about getting your mobile app off the ground or a casual observer wanting to get exposure to mobile app landscape. We at SVCWireless Mobile Application SIG cordially invite you to join us at this exciting event.
Date and Time: 6:30pm – 9:00pm Thursday May 27, 2010
Venue: Pillsbury Winthrop Shaw Pittman LLP,
2475 Hanover Street, Palo Alto, CA
Agenda: 6:30pm to 7:00pm Registration and networking
7:00pm to 7:30pm Keynote
7:30pm to 8:30pm Panel and Q&A
8:30pm to 9:00pm Open Discussion and Networking
Registration Link:
https://www.123signup.com/register?id=msxnm
Admission:
Regular Member: Free
Associate Member/Non-Member: $10
Student: $5
Note: Snack and drinks will be provided. Due to the limited capacity, we highly recommend participants to register as early as possible.
Hosting Organization:
Mobile SIG
SVCWireless 2010 Program Team
Silicon Valley China Wireless Technology Association
Contacts:
Wei WU, wei.wu@svcwireless.org
David CAO, david.cao@svcwireless.org
David XU, david.xu@svcwireless.org
Tianbo LI, tianbo.li@svcwireless.org
Speaker Bios:
Greg L. Pickrell, Partner, Pillsbury Winthrop Shaw LLP
Mr. Pickrell is a partner in the Emerging Growth & Technology practice group in Pillsbury’s Palo Alto office. Mr. Pickrell has been a corporate and securities lawyer for over 25 years, with a focus on the representation of high-technology companies. His clients have reflected the growth of Silicon Valley and range from typical startups to the Fortune 500/Global 100 companies. He has broad experience advising companies in a wide range of technologies, including computer hardware, software, Internet, semiconductors, telecommunications and cleantech. He has a wealth of experience in transactions involving Asia, particularly China and Japan.
Mr. Pickrell started his legal career in Silicon Valley with the firm of Wilson Sonsini Goodrich and Rosati, which he left to found Coudert Brothers’ first Silicon Valley office. He also served as managing partner of that firm’s Tokyo office. He was a cofounder of the firm’s Shanghai Office and China Practice. Mr. Pickrell frequently speaks and writes on his various areas of practice including venture capital financing, mergers and acquisitions and international transactions.
Sean Galligan, VP of Business Development, Flurry
Sean is responsible for developing and managing Flurry’s distribution and partnership strategy with publishers, developers, operators, device manufacturers, and technology service providers. Flurry provides mobile application analytics and marketing solutions to publishers and advertisers across four platforms: iPhone, Android, Blackberry, and Java. As VP of Business Development for Flurry, Sean manages the team that works with Flurry’s 30,000+ developers and publishers. Sean has 15 years of experience with major operators and start-ups in the telecommunications industry, serving in various management roles in business development, marketing and sales. At Sprint, he was part of the team that launched the company’s e-Business and Mobile Computing business units and led the sales and channel marketing organizations for those businesses in the eastern region. Sean holds a Bachelor of Science from Purdue University and a Master of Business Administration from Cornell University.
Vishal Gurbuxani, Co-Founder, Mobclix
Vishal is Co-founder at Mobclix (www.mobclix.com), the industry’s largest targeted mobile ad exchange — the first open marketplace for mobile developers, advertisers, ad networks and agencies. Mr. Gurbuxani was a Manager for the Accenture Technology Labs Group, which is a global team of 150 researchers and developers focused on laying out the go-to market strategy and technical vision for the 180,000 Employees at Accenture. Mr. Gurbuxani focused on numerous projects within Enterprise Analytics and Insight, which included unifying marketing spend and advertising of products and services for the numerous Fortune 500 Clients. Most notably Mr. Gurbuxani managed and delivered the Vongo Platform for Starz Entertainment, which is a leading video delivery platform for user generated content as well as licensed and secure content. Mr. Gurbuxani also managed and delivered a remote monitoring and diagnostic platform for Solar Turbines, which is estimated to bring in record numbers of dollars for Solar Turbines. Mr. Gurbuxani has led global teams within India, Manila, and Europe to deliver services and solutions to drive business value and monetization for Accenture’s Fortune 500 clients.
Mr. Gurbuxani has also authored numerous patents for large scale device management and personalization. Many of the key insights that Mr. Gurbuxani has learned through driving business value through technical execution, have been cultivated for the Mobclix mobile platform.
Mr. Gurbuxani graduated with Honors from Santa Clara University with both an M.S. and B.S. in Computer Engineering.
Duc Haba, CTO, Motally inc.
Duc Haba has successfully founded and co-founded four technology companies. His illustrious technology career began at Xerox Research in Palo Alto (PARC) where he was a recognized leader in developing expert systems (6 patents filed). At Oracle, he programmed the first Oracle website and led a team of over 100 people to develop the Oracle Store. Duc was a founding member of Viant Inc., eCoupons.com, and GreenTomato Software. He loves to program mobile applications, heuristic learning systems and expert systems, and is an avid morning swimmer.
Anne-Louise Kardas, Strategic Business Development Manager, Sprint
Anne-Louise has been working with Sprint for the past 8 years, in various roles in business sales and most recently business development. She represents the “eyes and ears” of Sprint’s Product and Technology organizations in Silicon Valley to identify potential partnership opportunities that can enhance Sprint services. She works closely with the VC community, startups and developer groups in the Bay Area. Prior to Sprint, she worked for 5 years at Nortel Networks in their Enterprise and Professional Mobile Radio division. Anne-Louise graduated from the Institut d’Etudes Politiques of Paris and Pantheon-Assas University in Paris and spent a year in Mannheim University, Germany.
Bruce Jones, Sr. Developer Evangelist, GetJar, Inc.
GetJar is the largest independent app store and the best place for bringing a cross platform app to market. Bruce comes to GetJar after being the App Development Manager at EventRadar, Chief Gecko at Savage Geckos, a futurist at Ford Motor Company and a bedouin C programmer in the deserts of Saudi Arabia. Bruce has an MBA from the University of Chicago.
